Alex, thanks for your comment. It is as always a pleasure to read your thoughts on my blog. I think you second point will deserve a post in the future. Even if I am no longer a true believer of traditional advertising, I think that you are absolutely right with your points on message clarity and brand clarity.
Feed me with a few other examples and I will integrate them in a future post.
If somebody esle has great examples to illustrate this point, feel free to drop them here for a future post.
Best!